M Square Media | International Student Recruitment and Education Marketing
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Emerging economies are spending comparatively high proportions of household income on education – 13% in China, 11% in India and 10% in Brazil, compared with around 2% in countries such as the US and UK.

The demographic change and high levels of expenditure by emerging economies is leading the growth of the international student recruitment which is forecast to grow by a compound annual growth rate of 7% per year over 2013-17, resulting in a global market size of US$6.3tr in 2017

M SQUARE MEDIA HELPS YOU UNLOCK THE INDIA & AFRICA MARKET POTENTIAL OF STUDENT ENROLLMENT – ONE OF WORLDS LARGEST POOL OF EDUCATION SEEKERS.

We support educational institutions who are at different points of their journey of engagement with students in India. Whether you are seeking partnerships and strategic associations with global institutions and companies to partner with, or wanting to develop a sustainable operational model or want an understanding of what your competition is up to, our experts are well placed to support you.

MSM supports several institutions and offer customized services based on the needs of our clients and are privileged to serve some of the most widely recognized education brands from USA, UK, Australia, Canada and Ireland.

We help colleges and universities solve their service challenges. MSM is a multi-platform solutions provider for University and College Admissions, Enrollments and for their marketing departments with solutions that overcome their operational, intelligence and outreach challenges in this part of the world.

Passion for education fuels everything we do and drives us to achieve success. From product development and service innovation, we’ve evolved from a traditional communications company to an innovative education solutions provider that assists international students across colleges and universities worldwide.

 

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ACROSS THE GLOBE, WE HAVE A BANDWIDTH TO REACH VIRTUALLY EVERY PROSPECTIVE STUDENT ASPIRING TO STUDY ABROAD.

THE FIGURES BELOW SHOW OUR PRESENT REACH THAT IS INCREASING BY THE DAY
5300

EDUCATION AGENTS AND CONSULTANTS

8525

STUDENT COUNSELLORS

275000

PROSPECTIVE STUDENTS

52

MULTIMEDIA MULTI CHANNEL ENGAGEMENTS

Proven Approaches

Proven Approaches

WE HELP INSTITUTIONS MEET THEIR GOALS OF INTERNATIONAL STUDENT ENROLLMENT FROM THE INDIAN SUB CONTINENT & AFRICAN CONTINENT.

Colleges and Universities anywhere in the world choose M Square Media to collaborate with them for their success in Indian Market.We offer extensive experience in Indian Market for every area of enrollment management, including strategic enrollment planning, student recruitment, campus marketing and positioning, and Web and social media development.

WE HELP INTERNATIONAL INSTITUTIONS MANAGE THEIR INDIA OPERATIONS AT LOW COSTS BY PROVIDING THEM “MANAGED INDIA OFFICE“.

MSM provides customized solutions and for most of its partners, we act like a regional “International Office” that caters to the student populations in India and Africa.

Our services include outreach, branding, application processing, agent management, designing of marketing materials/websites, application development and event management.

WE SUPPORT THE MARKET ENTRY AND ONGOING SUCCESSFUL BUSINESS DEVELOPMENT OF INTERNATIONAL INSTITUTIONS IN INDIA & AFRICA.

MSM provides end-to-end practical support, helping institutions identify market opportunities, local partners, hire staff and efficiently run local operations in India & Africa.

Our India Market Entry Services include – Identification and Due Diligence of Partners, A Safe & Effective Incubation Service for New Market Entrants, Local Representation for Sales, Marketing and Business Development, Company Incorporation Advice, Structuring, and Delivery, Staff Recruitment and HR Advisory (Employment & Labor Law), Accounting, Payroll and Expense Management, Compliance Management, Serviced Offices & ‘Ready to Go’ Office Facilities.

We help colleges and universities solve their service challenges.

MSM is a multi-platform solutions provider for University and College Admissions, Enrollments and for their marketing departments with solutions that overcome their operational, intelligence and outreach challenges in this part of the world.

WE PROVIDE A COMPREHENSIVE SET OF SOLUTIONS, TAILORED TO CATER TO EDUCATIONAL INSTITUTIONS’ DIVERSE INTERNATIONAL MARKETING NEEDS IN INDIA & AFRICA.

  • A comprehensive service to help institutions take advantage of the growing international education market in India & Africa.
  • Flexible and creative solutions tailored for your institution in response to changing market demands.
  • Enhance your positioning, profile and competitiveness and operational excellence in Indian & African Market.
  • Boost your international student recruitment numbers from India including your market share.
  • Develop partnership opportunities.
  • Develop an understanding of India & Africa market through research, training, meetings and events.

Each new market presents with its own challenges, and institutions seeking to enter these markets must be strategic in their approach.

MSM Global Recruitment Alliance will help your institution get a commanding in-country presence that will position your brand and significantly increase your international student enrolment. As a reliable and leading agents’ management specialist, MSM uses its market knowledge, experience and local resources to partner with colleges and universities to provide the complete solutions which results in substantial number of recruitment of Indian students.

MSM helps universities and other HE institutions to own a real presence in the country.


How does our MSM Global Recruitment Alliance work?
What will this program provide for institution?
How much will the program cost?
For information on MSM Global Recruitment Alliance, please contact us.

How does it work?

The university / institute provides its objectives for the local market.

A job description is created for a candidate who would fulfill the role.

MSM undertakes a search for a suitable candidate and undertakes the first round of interviews and background checks.

The institution holds the final interviews and decides on who would best represent the institution.

MSM manages the candidate’s appointment, yet the objectives are provided by the institution.

MSM provide office infrastructure and management support.

MSM provides monthly reporting and day-to-day supervision of the representative.

MSM provides support on expenditure, HR and local logistics.

The local appointed representative focuses entirely on the objectives set by the university, school or college.

Who is it for?

Any university, school, college or training institute that wants a presence in India without having to commit to significant resources early on.

Any organization who knows they need a full time representative driving their local objectives.

Any organization that wants to make their first step into India in a controlled and well managed environment without fixed long term overheads.

SERVICES

Brand Management Consultancy

We assist in brand development and brand management for educational institutions in the Indian Subcontinent with an object to increase the uptake of quality student recruitment year-on-year.

Media Outreach & Coverage

Media plays an important role in the development of a brand. We assist in effective media outreach and ensure positive media coverage so as to showcase the USPs of our clients’ institutions to a wider audience and strengthen their brands in India.

Global Office- Managed Services

MSM sets up a fully trained dedicated team who acts as the first point of contact for all stakeholders and audiences including students, agents and prospective associates and partners. Institutions can use the facility for faculty engagement, international collaboration and recruitment.

Events-Roadshows-Seminars

Personal interaction with your target audience can help develop bonds that last years. We assist our clients in physically reaching out to their target audience through events, roadshows and seminars.

Student Lead Generation

Generation of student leads and capturing their contact details can enable your institution stay miles ahead of your competition. We assist our clients in student lead generation and building a database of those interested in their institutions for further counselling.

Internship & Placement Tie-ups

Internship and placements are two areas that all institutes are most concerned about. We assist our clients in relevant tie-ups with the corporate entities by leveraging the contacts of our sister organizations specializing in PR and Event Management for the corporate sector.

SOLUTIONS

International student Recruitment
Marketing Solutions

 

  • Increase leads by 25% in the first quarter itself.*
  • Lower your cost-per-acquisition by 30% from India.*
  • Increase quality of prospective students from India
  • Target underrepresented students
  • Maximize alumni engagement

 

MSM can help in all of these areas. Our higher-education marketing agency services have helped colleges and universities find increased enrollments, retention and donations. We make it all happen with a new brand of marketing that includes content, online advertising, social media, email marketing, and advanced lead-nurturing.

Offshore Process Outsourcing for Education Institutions

If your institution wants to increase its international enrollment from India, develop its brand in the Indian market, or gain greater exposure for the courses and programs you offer, MSM is your partner in India.

Meet the Team

Our team consists of over 50 dedicated professionals who are led, managed and assisted by our core team.

sanjay-laul2-new1
Sanjay Laul
President

Sanjay is a versatile and highly creative entrepreneur with more than 15 years of operational and managerial experience earned in international education sector while developing and building models through common-sense insights, fostering risk-taking, creating cultures of innovation and empowering people. Sanjay remains passionate about the profession in international education and relishes new opportunities in improving personal and professional strengths.

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Suneetha Qureshi
VICE PRESIDENT- OPERATIONS

Result oriented with an impeccable track record of successfully launching Asia and Africa operations of many North American and European institutions, Suneetha Qureshi holds over a decade experience in the education sector. She is a motivational speaker, lecturer and entrepreneur and is committed to quality education and exceptional team development in the education sector. She is proficient in six languages English, Hindi, Tamil, Malayalam, Gujarati & Marathi.

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Contact Us
Canada Office :

M Square Business Solutions Inc.

5325 Chute Lake Road, Kelowna BC V1W 4Y1

Canada

For General Inquiries:  info@msquaremedia.com

For JOBS: careers@msquaremedia.com

Ready to talk? Chat with Us, Submit an RFP, or Call +1 250 262 6686

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