Technological advancements are the driving force behind how today’s youth think, communicate, and react. Universities and colleges that are slow off the mark in embracing technology throughout the recruitment process only further compound the issue of enrolment challenges.
The challenge of meeting enrolment objectives has greatly deepened for many institutions of higher learning. The great divide is created by the drastic changes in how students communicate and research information they need, and schools still being stuck in the habit of using traditional approaches to communicate with, and engage these students.
Traditional practices are simply no longer effective; today’s students must be engaged. It is important that the institution’s communications infrastructure incorporates students’ preferred mode of engagement, as this will allow them to proactively reach their admissions pool and effectively manage admissions inquiries.
Managing your inquiries correctly allows you to pursue the right applicants – those that complete the application process and enrol – and are most likely to be retained by your institution.