80% of all education search queries end without conversion.*
What’s your website’s conversion rate? Could it be improved? Are you doing all you can to support students and prospective students in their decision-making?
Prospective students use multiple online sources in the research process
- School website (75%)
- Search engines (70%)
- Aggregators (46%)
- Ranking sites (29%)
- Social networks (28%)
The fact that 72% of those researching schools land on a branded website at least 2 weeks before conversion suggests that the average prospect spends a lot of time exploring before taking action. Your school must capitalize on the opportunity to reach and persuade these prospects by including this in your student recruitment strategies.
Call us to get started!