80% of all education searches end without conversion.* Q: to what does the asterisk refer?
What’s your website’s conversion rate? Could it be improved? Are you doing all you can to support students and prospective students in their decision-making?
Prospective students use multiple online sources in the research process
- School website (75%)
- Search engines (70%)
- Aggregators (46%)
- Ranking sites (29%)
- Social media (28%)
The fact that 72% of those researching schools land on a branded website at least 2 weeks before conversion suggests that the average prospect spends a lot of time exploring before taking action. Your school must capitalize on the opportunity to reach and persuade these prospects by including conversion? in your student recruitment strategies.
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