The Role

The Director General, Quebec is responsible for developing and implementing strategic business development plans that enhance MSM’s ability to pursue new markets and implement new solutions. This includes overseeing business verticals that assist in determining the best avenues to enhance M Square Media (MSM)’s services, focusing on initiatives that improve MSM’s profitability and marketability, and directing an assortment of activities in support of acquisitions, strategic alliances and reengineering of projects. In this capacity, the Director General, Quebec acts as the leader of MSM Business enterprise including, but not limited to:

What You’ll Do

  • Identify new business opportunities and strategies to improve the company’s market position in Quebec for financial growth

– MSM Recruitment division – Identify, pitch and sign up institutions as it’s country or global offices
– MSM Higher Ed division – Acquisitions of schools
– Public-Private partnerships (PPP)

  • Plan and lead strategic business development initiatives in Quebec
  • Research the competition and generate potential leads
  • Network and build client relationships
  • Lead potential transactions, prepare and present sales proposals, negotiate and close high-value contracts
  • Lead the due diligence to deliver a fact-based and realistic assessment of the deal’s opportunities and risks
  • Develop a healthy pipeline of solid commercial opportunities to meet and exceed revenue goals
  • Assist in the preparation and delivery of investment opportunities for MSM
  • Collaborate with operational functions to develop an initial integration plan and ensure a solid hand-off to integration project management
  • Utilize strong product, market knowledge and sales experience to manage complex sales and resolve customer questions and concern.
  • Maintain thorough knowledge of the company’s products, competition and broader market dynamics that frame business context now and in the near future
  • Keep ahead of international education industry knowledge on trends and influences for our client base
  • Monitor competitor services, products and sales activities
  • Establish and maintain relationships with industry influencers and key strategic partners
  • Demonstrate critical thinking and how to tailor to our client solutions
  • Be financially astute, with an understanding and ability to test the value drivers and key metrics in a deal model
  • Be willing to contribute both as an individual contributor and a team leader


  • Master’s degree in business, finance or a related field, or equivalent education and experience
  • MBA or equivalent strongly preferred
  • Strategic planning: 8+ years (Required)
  • International education: 5 years (Preferred)
  • Business development: 8+ years (Required)
  • Bilingual (French and English)

Skills and Experience

  • Highly preferred candidates with experience in one or all areas, including: international education, higher education in Quebec and information technology
  • Politically savvy with strong negotiation, problem solving and project management skills
  • Strong communication, presentation, interpersonal and influencing skills are required
  • Knowledge of general trends, economic drivers and policies across the international education sector
  • Able to identify strategic context based on industry trends, evaluate patterns emerging in the market, develop long-term implications and recommend pragmatic strategies for new business opportunities

What We Offer

  • The opportunity to have an impact on thousands of students’ lives
  • To work with a brilliant and globally diverse team
  • To engage in new markets and with multiple partners across the globe

Location of Work

  • Montreal

Who We Are
M Square Media (MSM) is a leader of innovation and globalization initiatives in the international education sector. We strive for people and community empowerment through education, technology, and partnerships with industry and the academe. Across different business lines, we provide agile, first-in-class products in enrollment management, education management, and edtech.

Through our multi-platform solutions, we help higher education institutions (HEIs) increase their international student enrollment through building global and in-country offices, managing agent networks, and providing personalized services for admissions, marketing, back-office support, process management, market entry and expansion, and recruitment automation, to name a few.

The numbers reflect our industry leadership:

  • Presence in 17 countries and growing
  • An affiliate network of over 4,500 agents
  • Direct partnership, PPPs, and strategic alliance with nearly 100 institutions in Canada, US, UK, Australia, Europe, and other leading destinations for students

We are a finalist at the PIEoneer of the Year category of the prestigious PIEoneer Awards 2020. Our work has created meaningful, long-term impacts on institutional revenue and community transformation through international education, making us a Partner for Life and a Partner in Growth. Know more about us at

Thank you for your interest in MSM – we appreciate your desire to work with us! Given the level of interest in the position, only those applicants that have been selected for an interview will be contacted. MSM offers equal employment opportunities to all persons without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, parental status, housing status, genetic information, criminal conviction record, source of income, or military status, in accordance with applicable laws.

Reference ID: 6FQR2

Job Types: Full-time, Permanent


  • Dental care
  • Extended health care
  • Life insurance
  • Paid time off
  • Vision care


  • 12 hour shift
  • 8 hour shift

Work remotely:

  • Temporarily due to COVID-19
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