With more than 150 years of collective experience in the international education sector, M Square Media (MSM) is a leader of innovation and globalization initiatives across countries.

MSM is a multi-platform solutions provider that helps institutions increase their international student enrollment through building global and in-country offices, agent management, and personalized solutions for admissions, marketing, back-office support, process management, and market entry and expansion, to name a few. We address the operational, intelligence, and outreach challenges that educational institutions face today and in the future. A globally spread MSM team takes pride in providing world-class solutions to institution partners in USA, UK, Canada, Australia, and the EU. Know more about us: www.msquaremedia.com.

Email Marketing Specialist

The Role

MSM is looking for an Email Marketing Specialist who can mount email campaigns that speak to our target audience and respond to our partner institutions’ needs. This specialist will create strategic email marketing campaigns, e-newsletters, and email initiatives as part of our bigger digital marketing outreach. He/she will be responsible for the overall layout/design of email campaigns to grow our subscriber base, cultivate our influence among target audiences, and promote our leading-edge solutions in the global market.

 

What You’ll Do:

  • Develop relevant, appealing and optimized email campaigns, landing pages and website content to increase conversion and engagement
  • Monitor and manage email deliverability and ensure legal compliance
  • Work with developers, designers, and the communications team to set up email campaigns and tracking links
  • Assist with the creative review/audit and approval processes related to email marketing
  • Generate reports and regularly communicate the effectiveness, impact, and/or reach of email marketing initiatives to stakeholders
  • With the potential to assume a leadership role in and build the company’s email marketing segment

 

Who We’re Looking For:

  • A bachelor’s degree in Computer Science, IT, Marketing, or related field, or significant email marketing experience
  • At least 3 years of experience in managing email marketing campaigns in the B2B space
  • At least 3 years of experience with email marketing platforms such as Mailchimp, Klaviyo, and Constant Contact
  • Experience with enterprise-level email service providers (ESPs) such as PostUp, Exacttarget, and Responsys an advantage
  • Working knowledge of HTML or website development
  • Highly analytical nature, with the ability to ascertain meaning from data through A/B testing and email optimization
  • Track record of managing email lists with at least tens of thousands of subscribers
  • Keen understanding of data-driven marketing
  • Strong attention to detail, accuracy, and understanding of the project brief
  • A high degree of creativity, deadline-orientedness, and problem-solving ability
  • Strong interpersonal skills and ability to work in a team as an independent contributor

 

What we offer

  • The opportunity to have an impact on thousands of students’ lives
  • To work with a brilliant and globally diverse team
  • To engage in new markets and with multiple partners across the globe

 

Location of Work

  • Philippines

 

Thank you for your interest in M Square Media (MSM). However, only those applicants that have been selected for an interview will be contacted. MSM offers equal employment opportunities to all persons without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, parental status, housing status, genetic information, arrest record, source of income, or military status, in accordance with applicable federal, provincial, state, and equal employment opportunity laws.

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