The Role

We are looking for a qualified Head Digital Marketing to take the lead in developing successful, long-term digital marketing strategies for our company. As a Head Digital Marketing, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

 

What You’ll do:

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage and oversee different digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Oversee all the company’s social media accounts
  • Measure and manage online content
  • Track SEO and Google Analytics data and make complex analysis
  • Build and inbound marketing plan
  • Anticipate sales performance trends
  • Organize and lead digital marketing team
  • Research competition, investigate benchmarks and provide suggestions for
    improvement

What We’re Looking For:

  • Minimum 8 to 10 yrs of experience in Sr Level
  • Demonstrable experience in designing and implementing successful digital marketing
    campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • BSc degree in Marketing, Digital technologies or relevant field

What we offer:

  • The opportunity to have an impact on the lives of thousands of international students
  • To work with a brilliant and globally diverse team
  • To engage in new markets and with multiple partners across the globe

Location of Work:

  • India

Who We Are:

M Square Media (MSM) is a leader of innovation and globalization initiatives in the international
education sector. We strive for people and community empowerment through education, technology, and partnerships with industry and the academe. Across different business lines, we provide agile, first-in-class products in enrolment management, education management, and EdTech.

 

Through our multi-platform solutions, we help higher education institutions (HEIs) increase their
international student enrolment through building global and in-country offices, managing agent
networks, and providing personalized services for admissions, marketing, back office support,
process management, market entry and expansion, and recruitment automation, to name a few.

 

The numbers reflect our industry leadership:

  • Presence in 17 countries and growing
  • An affiliate network of over 4,500 agents
  • Direct partnership, PPPs, and strategic alliance with nearly 100 institutions in Canada,
    US, UK, Australia, Europe, and other leading destinations for students

We are a finalist at the PIEoneer of the Year category of the prestigious PIEoneer Awards 2020.
Our work has created meaningful, long-term impacts on institutional revenue and community
transformation through international education, making us a Partner for Life and a Partner in
Growth. Know more about us: www.msquaremedia.com.

 

Thank you for your interest in MSM – we appreciate your desire to work with us! However, only
those applicants that have been selected for an interview will be contacted. MSM offers equal
employment opportunities to all persons without regard to race, color, ethnicity, religion, sex,
sexual orientation, gender identity, national origin, age, marital status, physical or mental
disability, parental status, housing status, genetic information, arrest record, source of income, or
military status, in accordance with applicable federal, provincial, state, and equal employment
opportunity laws.

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