Filling Undersubscribed Programs Under MSM Model
By MSM research team
At a glance
Selkirk College is located in one of the most breathtaking spots of southern British Columbia, Canada, in the West Kootenay region of BC. It offers a wide range of nationally recognized programs. The college consists of six campuses and two learning centers, educating more than 2,700 full-time students and nearly 12,000 students every year.
The college has been transforming the lives of students for 50 years now. However, despite its outstanding characteristics as a community college in terms of quality education, prime location, and up-to-date facilities, it faced challenges in the form of undersubscribed programs.
No Campus Too Remote for International Enrollment
STUDENT RECRUITMENT GOALS
How much is the program capacity?
How many students we will lose?
How many will graduate?
How much revenue will be generated?
The Way Forward
Selkirk College’s goal has always been to make everyone feel at home in its classrooms and communities, alongside numerous innovative and unique learning opportunities since 1966.
For this celebrated community college strategically located in six various West Kootenay and Boundary communities, its offerings are never less than in-demand employment, credit transfer to a multitude of universities for degree completion, and comprehensive training to further students’ career objectives.
Today, its students come from 34 different countries, enjoying affordable tuition and cost of living as well as a 15:1 student to faculty ratio for focused mentoring.
Its mountain environment, too, is positioned as a glorious haven for students rather than a barrier to one’s study-abroad goals due to its remoteness. Students can soak up the famous Kootenay Vibe, visit a farmer’s market or spectacular trails, paddle the local waterways, or rip down a mountain bike trail.
Apart from helping it promote undersubscribed programs, MSM also offers tailored solutions and market feedback specific to the needs of Selkirk College. These data-powered insights and reports help the college adjust its processes and program promotions to establish and maintain a strong foothold among prospective international students.