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Technological advancements are the driving force behind how today’s youth think, communicate, and react. Universities and colleges that are slow off the mark in embracing technology throughout the recruitment process only further compound the issue of enrolment challenges.
The challenge of meeting enrolment objectives has greatly deepened for many institutions of higher learning. The great divide is created by the drastic changes in how students communicate and research information they need, and schools still being stuck in the habit of using traditional approaches to communicate with, and engage these students.
Traditional practices are simply no longer effective; today’s students must be engaged. It is important that the institution’s communications infrastructure incorporates students’ preferred mode of engagement, as this will allow them to proactively reach their admissions pool and effectively manage admissions inquiries.
Managing your inquiries correctly allows you to pursue the right applicants – those that complete the application process and enrol – and are most likely to be retained by your institution.
MSM takes the hassle out of your enrolment management task, leaving you to focus on nurturing relationships with the students. Leave the support and logistics aspects of the process to our talented staff and get on with the business of engaging students.
MSM exercises diligence in customizing the enrolment management program for each institution, ensuring seamless integration into your existing Direct Mail, Email, Social Media, or other admissions campaigns already in place. What to expect:
Top of the line communication support tools: Eliminates the guesswork from your admissions process, allowing you to build better relationships with students, ultimately experiencing an uptake in enrolment.
Stellar communications support: Working jointly with your admissions office and enrolment management department, MSM ensures your institution’s unique outreach and support programs are supported. Benefits include being able to proactively target applicant pools, manage multiple applicant campaign inquiries, and better manage inbound and outbound communications that make up the recruitment process.
Uptake in your recruitment and enrolment success rate: Using our multi-channel, integrated marketing and enrolment services, our technology and marketing team execute a highly targeted campaign that increases student response. Features include integrated voice, digital and print communications.
MSM can operate as an extension of your marketing and enrolment team by managing each media channel to identify, project and implement the most cost-effective marketing campaigns.
Our innovative contact strategies will allow you to keep prospective students engaged from the initial point of contact, through to the graduation and beyond. Our strategies are bolstered by our industry best practices and our talented professionals. We help you maintain consistent, high-level, personal contact with the following college recruiting services:
Search engine optimization (SEO)
Search engine marketing (SEM)
Pay per lead (PPL)
Direct mail management