Conversion & Usability

80% of all education searches end without conversion.

What’s your website’s conversion rate? Could it be improved? Are you doing all you can to support students and prospective students in their decision-making?

Prospective students use multiple online sources in the research process

  • School website (75%)
  • Search engines (70%)
  • Aggregators (46%)
  • Ranking sites (29%)
  • Social media (28%)


The fact that 72% of those researching schools land on a branded website at least 2 weeks before conversion suggests that the average prospect spends a lot of time exploring before taking action. Your school must capitalize on the opportunity to reach and persuade these prospects by including conversion? in your student recruitment strategies.
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