STRATEGIC EMAILING WITH STUDENT RECRUITMENT AND RETENTION IN MIND.
With student recruitment and retention in mind, opt-in email marketing in the education industry can bring:
- quality lead volume (with a high enrolment rate)
- opportunities for nurturing leads
- enrolments from otherwise commitment-shy students via use of big data analytics
Creating an email marketing campaign can help your institution connect with students who may be on the fence when trying to decide which college to attend. You can:
- Build a quality opt-in database.
- Time your emails.
- Create short, concise content.
- Optimise content for mobile devices.