M Square Media | Developing Agents’ policies
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Developing Agents’ policies

Developing Agents’ policies

The use of agents for student recruitment is on the rise.

The practice of using agents for recruiting international students is dominant among colleges and universities in the UK, Australia and New Zealand. An increasing number of colleges and universities in the United States are using agents for their student recruitment campaigns. With the exception of Quebec, post-secondary institutions in Canada also use agents. Institutions in Quebec are not too inclined towards using agents.

There are best practices for using an agent. For best results, institutions must choose and manage the right agency, as it is crucial for recruitment success. Our agent selection process is thorough. M Square Media agents are measured against stringent criteria then shortlisted based on their capabilities and suitability for your project.

Here are a few things to consider when using agents to ramp up your recruitment program.

  • The use of education agents is completely legal.
  • The use of agents is ethical.
  • Establish careful selection and vetting protocols for new agents (application; references; AIRC/ AAERI/ British Council certification membership, site visits.).
  • Develop an International Student Prospectus.
  • Modify website (with a separate international students section and contacts of the concerned institution officials).
  • Develop standard agent contracts.
  • Develop a comprehensive agent manual.
  • Develop standard commission payments for the agents.

Call us to get started!