Lead with Research
and Insights

Turbo charge with analytics

Lead with Research
and Insights

Turbo charge with analytics

Insights

MSM regularly conducts market research and reports and consolidates them into articles to support the research needs of the international education sector.

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Primarily, one should be reminded of the difference between a labor shortage and a skills gap crisis. The two vastly differ from each other but are sometimes treated as one and the same. The former accounts for when there are not enough workers for job demands. The latter accounts for when, while there may be a lack or surplus of available workers, they might not have the skills needed by the employer.
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In the United States, the number of international students plummeted from its 2019 highs of 1,095,299 to lows of 914,095 in 2020. The last time these numbers were visited and subsequently broken the year after was in 2013 when there were a reported 886,052 international students in the U.S.
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In the recently published 2022 Cyber Security Breaches Survey, an alarming 92 percent of higher education institutions reported breaches or attacks in the past 12 months. This isn’t an isolated case. Even in 2020, the education sector experienced a total of 819 data breaches, according to Verizon’s Data Breach Investigations Report. Of this number, 228 have confirmed disclosure of private data.
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The Parliament of the United Kingdom (UK) published a document in 2021 that gathered numerous points from different sources on the current financial state of universities in Scotland. Dubbed “Finances of Scottish universities,” the document enumerated important facts and figures that illustrate how universities in Scotland operate financially and how the pandemic has affected their income.
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MARKET RESEARCH
RECENT

Survey Reports

MSM conducts surveys participated in by our partner agents. The surveys are done to ensure that we always touch base with our partners and see to it that we provide them with all the tools that they need in their student recruitment initiatives.

The reports emanating from these surveys contain valuable insights that international education professionals, HEI officials, and even students can make use of in their own research.

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63% are highly optimistic about online recruitment in the next 12 months but many are still grappling with the transition from a largely face-to-face business to online platforms, according to the latest report from international education provider M Square Media (MSM)
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The emergence of COVID-19 has rendered the world immobile and has set it in a standstill. There’s no doubt that people have been unprepared for its effects; the extent of which was felt across all industries—education, included.
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MARKET RESEARCH
RECENT