How The MSM Model Works
The 6-step path to international recruitment success
dedicated agent network, and brand identity in your chosen foreign markets.
Local Representation
We offer true in-country expertise for your long-term presence on foreign shores.
Whether in India, the Indian Subcontinent, or the African desert, we take care of branding, marketing, recruiting students you’re looking for. No need to deploy your own local or regional recruitment team if MSM can take care of it all.
Dedicated Agent Force
We train, supervise, and motivate your network of education agents and recruiters. Deal only with agents you choose. Then we bring in the right tools and training to upskill them through networking summits, experience conferences, and other co-branded events.
Get financial transparency, accurate agent invoice screening, and full-cycle reports and regular communications from us. Through our agent portal, your recognized agents harness a smart, intuitive platform to manage their student applications, agent commissions, and more.
With 4,500 affiliate agents around the world, MSM is a partner of growth, not a competitor.
Digital Strength
We expand your reach and generate qualified leads through social media, smart storytelling, and an arsenal of branding, content, and email techniques for maximum ROI. Combined with the power of our on-ground marketing, we meet and even exceed targeted numbers in your recruitment efforts.
Back Office Support
Our HR, marketing, finance, and other back office solutions spare you from added expense and complexities. Freeing your institution from routine business tasks opens up a world of opportunities in your global recruitment.
We also support students with study permit processing and pre-departure briefings to prepare them for the journey ahead.
Quality Focus
We pre-screen all student and agent applications to let you focus on value-adding work. Student applications go through a meticulous process to ensure they are academically and financially qualified. We collect documents and application processing support, as well as pitch in on program development and staff and faculty internationalization.
Dynamic Ecosystem
We conduct regular visits to high commissions with our partner institutions, support government initiatives, disseminate regulatory updates to agents, and maintain presence at industry conferences and workshops. It’s a full sectoral engagement that will cover all your bases in compliance, collaborations, and co-existence with important stakeholders.
Local
Representation
Local culture and knowledge.
Dedicated
Agent Force
Digital
Strength
Back Office
Support
rallying behind you
Quality
Focus
via clear-cut methods, measurable outcomes
Dynamic
Ecosystem
international education
MSM’s unique model is performance-based, no-risk, and transparent in its operations using only proven practices.
Enrollment Services,
Cape Breton University
University of the West England
Frequently Asked Questions
We represent our partner institutions with dedicated and professional staff on the ground. Our marketing and admissions teams work with agents the same way that institution staff do: training, supporting, and motivating them. The difference is we are in-country every day, making us accessible to agents and their counselors.
MSM does this on a performance basis, meaning there is no financial risk to the institution. We take the risks and only get paid when students apply and are on campus studying.
Our model of institution support involves:
- A large global agent network, all scrupulously screened, supported, and set up to meet targets. We are present full-time, speaking their language and working in their time zones
- 100% financial transparency, where all agent payments come directly from institutions, not through MSM, and all student tuition and fees go directly to institutions, not through us
- An established marketing and digital marketing team to ensure that every partner is well-branded and quickly recognized in the market
- An exceptionally high level of market intelligence, rooted in our global size and reach, all shared with our partner institutions
- A customer-centric mindset where customers are number one priority, to which our partner institutions can readily attest
Diversity is of growing importance to higher education institutions (HEIs). MSM is currently in nearly 30 countries, including India, the Indian Subcontinent, Asia, South America and Africa. We intend to grow to 50 countries in the near future. This enables us to present a huge pool of prospects to our partner institutions and convert them into enrollment numbers.
No, MSM is not an agent. We are a service company that represents institutions to agents on the ground and provide value-added services such as marketing, branding, social media, application pre-screening, study permit follow-ups, and pre-departure briefings. We work with agents to support their business recruiting students, helping them save time and money, as well as achieve new efficiencies and growth.
No, MSM will be your team. This is our value proposition: you do not need to hire or contract with anyone else to effectively tap into any market around the world. You can keep your existing agents in the target market or help grow your agent base as you find necessary – we are probably already working with them and they know the extra support our managers provide in their recruitment efforts.
MSM will act as your recruitment team and is already working in most of the markets that would interest you. We are ready to represent you! We have well-established, carefully vetted procedures for onboarding institutions and getting their brand recognized in new markets. We can do this rapidly and effectively, and without any upfront investment on your part.
Our dedicated team for each institution – the only one that will represent them and get trained in their branding – will mobilize their agent network and equip them with high-quality marketing collateral, social media creatives, visibility through school fairs and events, and everything they need to reach the market.
We also take over routine processes to free up our partner’s time and resources: pre-screen all applications off-shore within 24 hours, facilitate offer letters, conduct pre-departure briefings for students and their parents, and vet agent invoices to ensure accuracy. Our commitment goes beyond all these, providing services such as full concierge service for partner’s in-country visits, culture familiarization visits for HEI staff, and more!
Even with available resources, there are very few institutions that can afford to have staff representing them full-time in a large number of target countries. On its own, it will also take an institution at least three years to become effective in any single market. That is a very large upfront investment that will include the typical mistakes made in navigating new markets and their unique operating rules. MSM is already there, has proven success, and is ready with boots on the ground.
For institutions with a limited recruitment budget, MSM is the ideal choice. Although we offer a range of models, most institutions prefer ours as it does not require upfront costs and where service fees paid to MSM are based on performance. In effect, you do not need any international recruitment budget to harness the MSM model!
MSM offers several packages that combine target countries/regions like India and the Indian Subcontinent, or India and Africa. Our global recruitment includes all of our current 30 markets and growing. Market exceptions will be considered.
MSM’s track record is unmatched in the industry, which makes us industry trailblazers and trusted voices. With a performance-based model, there is no downside to the partnership. MSM is in a strong financial position and even in a pandemic situation continues its partner promotions ensuring high brand awareness. We are even poised to expand further. In 2019 alone, we recruited over 5,000 students for our partner institutions – imagine what’s possible for you.