India Market Entry and Expansion

India is a major market for the international education sector. As the second largest group of international students anywhere in the world, its students are eager to expand their education and discover new career opportunities abroad. The segment has grown a staggering 90% from 2008-09 to 2017-18.

  • A win for diversity and inclusivity in campuses, especially with more female Indians and diverse groups seeking studies abroad.
  • Financially and academically qualified students. They hail from rich, highly literate states where high-quality education is a major currency to a good future.
  • Extensive lineup of preferred courses. While STEM and business courses have always been top preferences, unconventional, interdisciplinary courses - which are often not easily available in their home country - are fast catching up.

MSM is a leading India market entry and expansion specialist. With our extensive yet personal knowledge and experience of India, we use our local resources to partner with colleges and universities to provide solutions that yield the desired results — a substantial number of Indian students being recruited.


 We help our global educational partners create a real presence in the country.


The program is a good fit for:
  • Any university, school, college, or training Institution that wants to establish a presence in India without having to commit to significant resources at the outset
  • Any organization that acknowledges the need for a full-time representative that focuses on specific objectives locally
  • Any organization that wants to take the first step into the India market in a controlled and well-managed environment without fixed long-term overheads.
How It Works:
  • 1. The institution provides its objectives for the local market.
  • 2. A job description is created for a candidate to fulfill the role.
  • 3. MSM searches for a suitable candidate and completes the first round of interviews and background checks.
  • 4. The institution conducts the final interviews and decides who would best represent the institution.
  • 5. We manage the candidate’s appointment, based on objectives provided by the institution.
  • 6. We provide office infrastructures and management support.
  • 7. We provide monthly reporting and day-to-day supervision of the representative.
  • 8. We provide support on expenditures, HR, and local logistics.


An increasing number of colleges and universities are trying to recruit Indian students on their own, only to discover later that to accelerate growth, they need a local office to leverage resources, including business development channels and admissions processing.

This is where we can help you: the choice of permanent representation in India, which demonstrates a long-term commitment to your Indian agents while increasing your visibility in the market at the same time.

The India Catalyst Program will enhance your operations in the Indian market. It’s simple: MSM appoints a specialized and dedicated team that will be trained to act as your representative in India. By working with us, you are guaranteed results – the number of Indian students we agreed to achieve in the first year of operations.