Social media is the new frontier for international student recruiting. Social media is like a lifeline for today’s youth and an increasing number of adults. They grew up in an age where digital mediums are their primary means of communication, gathering of information, meeting up with family and their peers, sharing information in a snap and more.
Institutions must be flexible enough to adapt to the rapid additions and changes in social media, and reach students where they congregate in cyberspace. A strong social media presence increases brand awareness and gives you the ideal opportunity to engage with, listen to, speak back to students, and simply influence conversations taking place about your institution. Social media readily allows students to access:
News about popular campus events
Insight into campus culture, including colourful people and traditions
The ability to connect privately with people they care about
More information about people they would like to get to know
Shared experiences of campus events
A thoughtful, sincere response on social media can convert sceptics, squash potentially viral negative stories and create brand evangelists. Additionally, these profiles are likely to rank for branded searches, which can keep negative articles or results from coming into view.
Take advantage of our expertise and let us help you to take advantage the unique opportunities social media holds for higher education institutions.