Key Takeaways:
- Between 2022 and 2027, the online language learning market is expected to increase at a 20% CAGR, reaching a staggering USD 36,400.33 million.
- This increase is largely attributed to artificial intelligence (AI), with AI-powered tools like Duolingo’s chatbots reducing the time and effort required for language learning.
- Online language learning is becoming increasingly accessible and practical due to technological advancements such as smartphones and high-speed internet.
- Factors such as COVID-19, changing educational preferences, and globalization are expected to continue driving the growth of the online language-learning market.
Online Language Learning Market Worldwide
With a projected compound annual growth rate (CAGR) of 20% between 2022 and 2027, the online language learning market is expected to experience tremendous expansion, reaching USD 36,400.33 million. The affordability and adaptability of online language instruction, the growing emphasis on language education in the corporate sector, and the rising number of international students enrolled in language programs all contribute to this expansion. These elements work together to create a favorable environment for the industry.
In addition to these growth factors, a comprehensive market study delves into the intricacies of this developing sector. It provides in-depth segmentation based on end-user categories (courses, solutions, and apps), linguistic varieties (English, Mandarin, Spanish, and others), and geographical areas (APAC, Europe, North America, South America, the Middle East, and Africa). Using historical market data from 2017 to 2021, the report also offers a complete analysis of the drivers, trends, and challenges. Further insights into the remarkable trajectory of the online language learning market will become evident as we delve deeper into this market size estimate.
AI Playing a Major Role
Artificial intelligence (AI), a major trend that is driving market expansion, is transforming online language learning. The duration of language programs is becoming less important for learners, as each individual’s timeframe for mastering a language varies. Integrating AI has shown significant potential for accelerating language learning compared to conventional methods.Â
For example, Duolingo uses AI-driven chatbots and offers three interactive virtual characters for a better learning experience. AI personalizes the online language learning journey, saving time, money, and effort. Many smartphone applications now leverage AI, enabling users to devote brief daily intervals to language learning.
Online platforms tailor their curricula to diverse needs, catering to business professionals, students, and tourists. Although still in its nascent stages, AI in language learning is expected to gain traction and drive industry expansion in the years ahead.
In addition to AI, technological advancements contribute to the expansion of the online language-learning industry. For instance, people can now learn languages online with greater ease and accessibility because of the widespread use of smartphones, high-speed internet, and sophisticated language learning programs.
Geographical and Language Segments
The Asia Pacific region is projected to emerge as the largest market for online language learning in the coming years, with an estimated valuation of USD 22.90 billion by 2030, as reported by Kings Research earlier this month. The region offers numerous options for individuals, particularly international students, looking to learn new languages, including English, French, German, Japanese, and other languages. The regional market is also expanding as a result of increased investments, expansion initiatives by foreign businesses, and a growing interest in language learning contribute to the regional market’s expansion. The incorporation of language learning into regional school curricula is also expected to drive rapid growth in the language learning sector.
In 2022, the English language segment dominated the global online language learning market and is poised to achieve the highest revenue, reaching USD 24.22 billion by 2030. This prominence of English courses in language learning is attributed to several factors. With over 1.5 billion people using English as their primary communication medium, it has become a universally recognized language.
Individuals seeking education, employment opportunities, and cultural immersion in English-speaking countries are the main drivers of the ongoing demand for English fluency. Numerous international and multinational organizations have adopted English as their primary language for communication and business purposes, which further emphasizes the importance of English proficiency. Spanish, French, German, Chinese, and Japanese are among the other languages that contribute to the growing online language-learning market.
Future Trend
According to a recent report by Digital Journal, the online language learning market is poised for continuous growth, propelled by essential factors that have shaped its growth. In response to globalization, individuals and organizations are striving to overcome language barriers to facilitate effective communication. Furthermore, technological advancements have fundamentally transformed how consumers access instructional content, making it simpler and more practical than ever. The lasting trend of remote learning, which gained significant support during the COVID-19 pandemic, has made online language study a popular choice for students of all ages. These factors converge to create an environment conducive to the sector’s expansion.
As the online language learning market expands, participants in this sector must prioritize several essential elements to remain competitive. Quality is paramount, as more students demand effective and engaging language learning experiences. Personalization, which enhances learning by tailoring courses to individual preferences and requirements, is another crucial element. Given the sensitive information shared during online education, data security becomes even more important. To thrive in this dynamic environment and meet the evolving demands of learners worldwide, industry stakeholders must embrace these concepts and adapt to the evolving educational landscape.
Moving forward
With thorough segmentation and detailed analysis, industry players gain a deeper understanding of the market’s complexities as it continues to evolve and diversify. Fueled by globalization, facilitated by technological breakthroughs, and influenced by the lasting effects of the COVID-19 pandemic, technology remains a pivotal driver. AI-based personalization holds the potential to further improve the learning process and improve outcomes. Fundamentally, the future of online language learning will be marked by expansion, innovation, and an unwavering commitment to addressing the changing demands of students in an increasingly interconnected world. (SUNEETHA QURESHI).
SUNEETHA QURESHI
MSM President
Suneetha has worked for 15 years in the international education sector and 25 years overall for her work for other industries. As president of MSM, she fortifies its business development outreach globally, particularly in the face of MSM’s foray into edtech-based recruitment via MSM Unify. She preserves the premium, value-adding services provided to each MSM partner institute, including dedicated teams on the ground, agent management, lead generation and inquiry management, application prescreening, and student and parent support through pioneering pre-departure briefing sessions.
Â
She has an impeccable track record of successfully launching the representative offices in Asia and Africa of many North American and European higher education institutions. Her key strengths include hiring, training, and developing teams as evidenced by the successful results of the dedicated in-country college and university client teams.
Suneetha also has taken the lead in developing several initiatives at MSM, including building robust standard operating procedures, the Rise ‘n Shine team engagement platform, and the organization’s data analytics and audit segments.
Sources:
- Market research reports – industry analysis size & trends. (2023, March). Technavio. Retrieved from https://www.technavio.com/report/online-language-learning-market-industry-analysis
- Siddharth, S. (2023, September). Online language learning market size, share: Forecast [2030]. Online Language Learning Market Size, Share | Forecast [2030]. Kings Research. https://www.kingsresearch.com/online-language-learning-market-41
- Xherald. (2023, September 1). The online language learning market 2023 – rising demand analysis, latest trends, top players – Vipkid, Pearson ELT, Rosetta Stone, forecast to 2032 by markets N Research. Digital Journal. Retrieved from https://www.digitaljournal.com/pr/news/xherald/the-online-language-learning-market-2023-rising-demand-analysis-latest-trends-top-players-vipkid-pearson-elt-rosetta-stone-forecast-to-2032-by-markets-n-research