National – Prospective international students are altering their research methods and communication preferences as the global landscape of higher education continues to change, according to M Square Media (MSM), a Canada-based education and ed-tech company with operations in over 20 countries. Recent data by M Square Media indicates that, compared to 45% indicated in 2022, 56% of students now start their study-abroad research within six months of submitting their applications. This change has prompted inquiries regarding the technique students use to investigate their academic alternatives and how colleges interact with them during this critical time.
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