Case Studies

Increasing International
Student Recruitment

Case Study

A Remote College in BC Becomes a Sought-After Study Abroad Destination among Indian Students



Our client is a community college in the Northern British Columbia region. Despite having over 200 agents in the Indian market, it wasn’t able to recruit students from India for many years.



MSM was appointed as the college’s Country Office. We appointed a dedicated team of three who undertook the following important tasks:

* Reaching out to the right agents

* Identifying target cities

* Carrying out extensive brand promotions

The dedicated country office initiative was backed by a strong communication strategy.

The result was phenomenal. In a span of one year, we were able to recruit over 100 students. In two years’ time, it became one of the most popular destinations in British Columbia for Indian students.


MSM Insight

MSM is a ZSO—strong powerhouse of a team around the world. All members of the team are professionals focused on the success of your recruitment program to increase enrollment.

From providing the capital needed to fund your institution’s entry or expansion in a new market to helping you build strategic relationships, MSM’s highly experienced leaders apply their expertise in all avenues to ensure your success in recruiting students.

We provide experienced consultation on reliable and cost-effective international student recruitment solutions. Our clients consistently outperform their peers, thanks to our varied and strategic approaches which include direct recruiting, and developing and supporting robust agent channels. Our foolproof strategy ensures there’s a strong return on investment and we effectively eliminate risk of failure.

We offer solutions that will help you achieve your enrollment goals by generating greater interest among your target audience. The efficient and realistic international student recruitment strategies that we help our partners develop include:

* Competition analysis

* Market research on prospective students

* Print communications

* Email marketing & newsletter communications

* Use of recruitment agents

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Filling Undersubscribed

Case Study

Launching a Postgraduate Diploma in Gerontology


Our client is a community college in the West Kootenay region of British Columbia. The college had just launched its Postgraduate Diploma in Gerontology.



MSM created a plan that targeted Indian nurses with good English language skills and who wished to pursue a postgraduate program in Canada. We implemented multidirectional marketing strategies to successfully recruit international students. The team was expanded to ensure that we reach and even exceed the requisite numbers.

How much is the program capacity?
How many students we will lose?
How many will graduate?
How much revenue will be generated?


MSM Insight

MSM experts believe that every program has a target audience in some parts of the world. It is unacceptable to us that any of your programs remain undersubscribed.

There is no reason for a program not to be filled to its maximum capacity. MSM operates on the principle that the solution lies in identifying the right markets and in executing aggressive awareness and promotional strategies.

It’s time to diversify your recruitment base and establish or expand your brand in the market, so prospects in every avenue of the country can learn of what you have to offer.


Is your institution losing revenue due to undersubscribed programs?


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