Case Studies

Increasing International
Student Recruitment

Case Study

A Remote College in BC Becomes a Sought-After Study Abroad Destination among Indian Students

          

BUSINESS CHALLENGE

Our client is a community college in the Northern British Columbia region. With over 200 agents in the Indian market, it wasn’t able to recruit students from India since last many years.

          

WHAT MSM DID

MSM was appointed as the college’s Country Office. We appointed a dedicated team of three resources, undertaking the following important tasks:

 

* Reaching out to the right agents

* Identifying target cities

* Carrying out extensive brand promotions

 

The dedicated country office initiative was backed by a strong communication strategy.

 

The result was phenomenal. In a span of one year, we were able to recruit over 100 students. In two years’ time, it became one of the most popular destinations in British Columbia for Indian students.

          

MSM Insight

MSM is a ZSO—strong powerhouse of a team around the world. All members of the team are professionals focused on the success of your recruitment program to increase enrollment.

 

From providing the capital needed to fund your institution’s entry or expansion in a new market to helping you build strategic relationships, MSM’s highly experienced leaders apply their expertise in all avenues to ensure your success in recruiting students.

 

We provide experienced consultation on reliable and cost—effective international student recruitment solutions. Our clients consistently outperform their peers, thanks to our varied and strategic approaches which include direct recruiting, and developing and supporting robust agent channels. Our foolproof strategy ensures there’s a strong return on investment and we effectively eliminate risk of failure.

 

We offer solutions that will help you achieve your enrolment goals by generating greater interest among your target audience. Efficient and realistic international student recruitment strategies that we help our partners develop include:

 

* Competition analysis

* Market research on prospective students

* Print communications

* Email marketing & newsletters communications

* Use of recruitment agents

 

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Filling Undersubscribed
Programs

Case Study

Launching a Postgraduate Diploma in Gerontology

          

BUSINESS CHALLENGE

Our client is a community college in West Kootenay region of British Columbia. The college had just launched the cohort program Post Graduate Diploma in Gerontology.

          

WHAT MSM DID

MSM chalked out a plan to target Indian nurses with good English language skills and who wish to pursue a postgraduate program in Canada. We then implemented multidirectional marketing strategies and successfully recruited international students. A dedicated resource was added to the existing exclusive team to ensure that we reach and even exceed the requisite numbers.

 

 

STUDENT RECRUITMENT GOALS
How much is the program capacity?
How many students we will lose?
How many will graduate?
How much revenue will be generated?

 

          

MSM Insight

MSM experts believe that for every program there is a target audience in some part of the world. It is not acceptable to us that any of your programs remain undersubscribed.

 

There is no reason for a program to not be filled to its capacity. MSM operates on the principle that the solution lies in identifying the right markets and executing aggressive awareness and promotional strategies.

 

It’s time to diversify your recruitment base and establish or expand your brand in the market, so prospects in every avenue of the country can learn of what you have to offer.

 

Is your institution losing revenue clue to under

undersubscribed program?

 

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What Our Partner Institutions
Say About MSM