Impact Stories
Our impact on communities worldwide
University of the West of England - Bristol
Boosting International Student Diversity Is the Key for Its 2030 Strategy
University of the West of England - Bristol
Boosting International Student Diversity Is the Key for Its 2030 Strategy
By Gauri Kohli Sr. Communications Officer
At a glance
- Became an MSM partner institution in November 2019
- Asia Pacific student recruitment increased from 1,417 to 2,060 from 2019-20 to 2020-21. This is projected to increase to 2,400 for 2021-22
- The growth from 2019/20 to 2020/21 for the India market was 578%
- UWE Bristol has welcomed students from 166 countries, thus promoting a culture of inclusivity and diversity by integrating ideas and beliefs from all over the world
Each of the three UWE campuses offers unique aspects. The Frenchay Campus is where most students choose to live and study, while the City Campus is the institution’s creative and cultural industries campus. The picturesque Glenside Campus, in turn, is home to many of the midwifery, nursing, and allied health students.
UWE Bristol has invested £300 million into state-of-the-art facilities in the last five years, with mock courtrooms, a medical skills and simulation center which is a real replica hospital ward at Glenside campus, and separate business and engineering schools.
Significant Growth in International Recruitment and Outreach
In the last 19 months, UWE has made efforts to expand its outreach to markets such as India, Nepal, and Sri Lanka. For the 2019-20 intake until the next one in 2020-21, the number of Indian students enrolled increased significantly from 76 to 518. The corresponding numbers for Sri Lanka for the same period were 11 to 46 and one to 33 for Nepal.
UWE’s partnership with MSM has played a key role in achieving this. MSM’s market knowledge, perspective, diversified recruitment objectives, agent network, and industry connections have been instrumental in catering to the institution’s plans and needs.
“We have even got staffing and hiring support, help with things like taxes, payroll, and most importantly, introduction to 108 new agents in just the first year with MSM. The way everything is streamlined by MSM–from profiling of agents to due diligence–has been impressive. Sophisticated tools by MSM Unify, such as demonstration of current performances, application trends, and background support are the other advantages,” says Professor Ray Priest, UWE Bristol International Director for Asia Pacific.
MSM allowed the institution to scale up quickly, with admissions support, application screening, pre-departure briefings, and a strong in-country presence, thanks to its Global Marketing Office (GMO) model. With this, institutions only spend on recruitment for every successful enrollment and the company does not charge universities and institutions for local representation or lead generation.
“Their authentic, honest marketing and the knack of coming up with one initiative after another makes them stand out,” Professor Priest says.
The institution’s needs for support in managing its agent network, particularly in relation to training, relationship management, application screening and offer making, processing commission payments, have been managed by MSM GMO. The company has developed a model to ensure commission is processed in an accurate and accountable way.
International Recruitment: The Road Ahead
Northern Lights College
First MSM Partner Now Sought-After in the Indian Market
Northern Lights College
First MSM Partner Now Sought-After in the Indian Market
By Elizabeth Francisco, MSM staff writer
At a glance
- In 2013, became MSM’s first partner institution
- Average increase of 115% in international students every year in its partnership with MSM
- Known as British Columbia’s Energy College, with three Centers of Excellence: clean energy technology, oil and gas, and aerospace
- Produces highly skilled graduates who are able to support their families, build healthier communities, and power the economy in all regions of BC
- MSM’s dedicated global/in-country office model rejuvenated its agent performance and communication strategy in the Indian market, making it a sought-after destination for prospective students
Who knew that one simple idea could pave the way for a college in a humble Canadian town to grow their international community to record numbers?
Founded in 1975, Northern Lights College (NLC) offers postsecondary education to Northern British Columbia. Currently it has campuses in Chetwynd, Dawson Creek, Fort Nelson, Fort St. John, and Tumbler Ridge, as well as access centers in Atlin, Dease Lake, and Hudson’s Hope.
Over the years, NLC has been growing in diversity by welcoming students from different parts of the world. Their journey is closely tied with the beginning of MSM, then an educational agency that was on the cusp of transitioning into a service provider in the international education sector.
Humble Beginnings
It all started at the Ahmedabad residence of MSM CEO Sanjay Laul, where he proposed the idea of building a global or in-country office to an NLC official while college officials were at the tail end of their promotional tour in India.
“Appoint us as your country office and we will manage all your on-ground promotions. A dedicated team is ready,” Sanjay said to Shelley Nickel, then an international director for recruitment at the institution.
Nickel believed in the idea, brought it home with her, and pitched it to executives of the college. In 2013, NLC officially became MSM’s first client.
Now, NLC garners an average increase of 115% in international students every year in its partnership with MSM. In its seven-year journey as NLC’s recruitment partner in India and other territories, MSM has become a proud partner of 40 higher education institutions across Canada and even in the United States, the United Kingdom, and Europe.
For 45 years, NLC has been providing exceptional training and filling in the high-demand for workers in the trades, oil, gas, and clean energy industry, earning the title B.C.’s Energy College. Since its establishment, it has been recognized to have three Centers of Excellence: clean energy technology, oil and gas, and aerospace.
NLC is strategically located in Dawson Creek, a city in British Columbia known for oil and gas extraction. This area is also known for its trade, warehousing, construction, and healthcare industries. Dawson Creek has since seen significant uptick in immigrants via international students choosing to settle in the city.
There are Aboriginal gathering spaces on its Chetwynd, Dawson Creek, Fort Nelson, and Fort St. John campuses. These are considered safe spaces for all students to relax and share understanding and knowledge.
Dedicated Country Office in Action
The NLC Advantage
As a member of BC Colleges, a provincial group comprising 11 colleges, NLC has a collaborative stance that allows its graduates to emerge as highly skilled graduates who are able to support their families, build healthier communities, and power the economy in all BC regions.
Its academic and vocational programs directly contribute to the local economy and have allowed students to easily find employment after graduation. According to 91 percent of its graduates, their education was useful in getting employed.
More than providing high-quality education, NLC’s two-year programs also offer the lowest tuition in Northern British Columbia. The institution works closely with the University of British Columbia and provides transfer opportunities for students who wish to get their bachelor’s degree.
NLC has received donations from both government and non-government organizations, which they invest in improving their facilities and infrastructure. In 2019, they received a jet from Top Aces to help their students get hands-on training.
Selkirk College
Filling Undersubscribed Programs Under MSM Model
Selkirk College
Filling Undersubscribed Programs Under MSM Model
By MSM research team
At a glance
- Became an MSM partner institution in 2014
- Average increase of 191% in international students every year in its partnership with MSM
- Community college in the West Kootenay region of British Columbia
- MSM filled its undersubscribed programs in a bid to revitalize its international recruitment
- Attracts students from 34 countries today, offering affordable tuition and a healthy 15:1 student to faculty ratio
Selkirk College is located in one of the most breathtaking spots of southern British Columbia, Canada, in the West Kootenay region of BC. It offers a wide range of nationally recognized programs. The college consists of six campuses and two learning centers, educating more than 2,700 full-time students and nearly 12,000 students every year.
The college has been transforming the lives of students for 50 years now. However, despite its outstanding characteristics as a community college in terms of quality education, prime location, and up-to-date facilities, it faced challenges in the form of undersubscribed programs.
No Campus Too Remote for International Enrollment
STUDENT RECRUITMENT GOALS
How much is the program capacity?
How many students we will lose?
How many will graduate?
How much revenue will be generated?
The Way Forward
Selkirk College’s goal has always been to make everyone feel at home in its classrooms and communities, alongside numerous innovative and unique learning opportunities since 1966.
For this celebrated community college strategically located in six various West Kootenay and Boundary communities, its offerings are never less than in-demand employment, credit transfer to a multitude of universities for degree completion, and comprehensive training to further students’ career objectives.
Today, its students come from 34 different countries, enjoying affordable tuition and cost of living as well as a 15:1 student to faculty ratio for focused mentoring.
Its mountain environment, too, is positioned as a glorious haven for students rather than a barrier to one’s study-abroad goals due to its remoteness. Students can soak up the famous Kootenay Vibe, visit a farmer’s market or spectacular trails, paddle the local waterways, or rip down a mountain bike trail.
Apart from helping it promote undersubscribed programs, MSM also offers tailored solutions and market feedback specific to the needs of Selkirk College. These data-powered insights and reports help the college adjust its processes and program promotions to establish and maintain a strong foothold among prospective international students.
Cape Breton University
Canada’s Showpiece for International Student Communities
Cape Breton University
Canada’s Showpiece for International Student Communities
By Elizabeth Francisco, MSM staff writer
At a glance
- Became an MSM partner in 2016
- Within 24 months, international students grew to make up two-thirds of the student population
- The first energy self-sufficient campus in North America
- Increased the local economy of Cape Breton Island for the first time in 20 years
- MSM’s dedicated global/in-country office and admissions outreach helped them tap into Indian students, a leading market
From declining enrollment to tripling their international students in just under five years, Cape Breton University (CBU) has emerged as a model for reinvigorating not just its campus community but also the local economy.
Formerly known as University College of Cape Breton, CBU is the only postsecondary degree-granting institution on Cape Breton Island in Nova Scotia, Canada. It serves more than 5,500 full-time and part-time students from 40 different countries.
CBU offers a comprehensive set of liberal arts, science, business, health and professional programs. It is also the first energy self-sufficient campus in North America.
Up until the past half decade, student enrollments were dropping at the public institution, largely due to the aging local population. With partners like MSM and the growth ambitions under the Honourable David Dingwall, a former federal health minister and CBU President since 2017, the institution managed to turn itself around and become one of the biggest success stories in international education in Canada, if not worldwide.
Passing the 50% Foreign Student Threshold
In 2016, MSM began to build CBU’s global/in-country office and provide admissions support to help them boost international student recruitment in India, already a high-growth market then. From there, MSM has delivered a 390% annual average increase in international students to the institution.
The original goal of CBU involved increasing international student enrollment to 3,500 students. Yet under the leadership of Dingwall, they far exceeded that objective and now have roughly 5,500 students.
Within 24 months, international students tripled and became the “super-majority,” making up two-thirds of all students. This made CBU the first institution in Canada to surpass the 50 percent foreign-student ratio threshold. Not even those with the highest foreign student population could reach that mark, with most institutions within the 30 percent range.
CBU made waves as it grew its undergraduate populations by more than 44 percent between school years 2017 and 2018, the largest in Nova Scotia. From under 800 students in 2016, they accepted over 3,400 in 2019.
“This growth is consistent with our expectations and the work we’ve done in international markets. The focus has been, and remains to be, on providing the necessary academic and support services to enhance the student learning experience,” Victor Tomiczek, Manager for Enrollment Services (International), told The PIE.
Its development also allowed CBU to increase its budget by 37 percent, helping create new programs and improve local facilities.