By Gauri Kohli Sr. Communications Officer
At a glance
- Became an MSM partner institution in November 2019
- Asia Pacific student recruitment increased from 1,417 to 2,060 from 2019-20 to 2020-21. This is projected to increase to 2,400 by 2021-22
- The growth from 2019/20 to 2020/21 for the India market was 578%
- UWE Bristol has welcomed students from 166 countries, thus promoting a culture of inclusivity and diversity by integrating ideas and beliefs from all over the world
Each of the three UWE campuses offers unique aspects. The Frenchay Campus is where most students choose to live and study, while the City Campus is the institution’s creative and cultural industries campus. The picturesque Glenside Campus, in turn, is home to many of the midwifery, nursing, and allied health students.
UWE Bristol has invested £300 million in state-of-the-art facilities in the last five years, with mock courtrooms, a medical skills and simulation center which is a real replica hospital ward at the Glenside campus, and separate business and engineering schools.
Significant Growth in International Recruitment and Outreach
In the last 19 months, UWE has made efforts to expand its outreach to markets such as India, Nepal, and Sri Lanka. For the 2019-20 intake until the next one in 2020-21, the number of Indian students enrolled increased significantly from 76 to 518. The corresponding numbers for Sri Lanka for the same period were 11 to 46 and one to 33 for Nepal.
UWE’s partnership with MSM has played a key role in achieving this. MSM’s market knowledge, perspective, diversified recruitment objectives, agent network, and industry connections have been instrumental in catering to the institution’s plans and needs.
“We have even got staffing and hiring support, help with things like taxes, payroll, and, most importantly, introduction to 108 new agents in just the first year with MSM. The way everything is streamlined by MSM—from profiling of agents to due diligence—has been impressive. Sophisticated tools by MSM Unify, such as demonstration of current performances, application trends, and background support are the other advantages,” says Professor Ray Priest, UWE Bristol International Director for Asia Pacific.
MSM allowed the institution to scale up quickly with admissions support, application screening, pre-departure briefings, and a strong in-country presence, thanks to its Global Marketing Office (GMO) model. With this, institutions only spend on recruitment for every successful enrollment and the company does not charge universities and institutions for local representation or lead generation.
“Their authentic, honest marketing and the knack of coming up with one initiative after another makes them stand out,” Professor Priest says.
The institution’s needs for support in managing its agent network, particularly in relation to training, relationship management, application screening and offer making, processing commission payments, have been managed by MSM GMO. The company has developed a model to ensure commission is processed in an accurate and accountable way.