MSM-USA President Speaks at HEI’s 2nd Annual Presidents’ Conference in March


February 24, 2020 – MSM, a leading global platform in the international education sector, will take part in the 2020 Higher Education Innovation’s (HEI) Second Annual Presidents’ Conference from March 19 to 20 in Waco, Texas, United States.

Dr. Alex Parnia, president of MSM US, will be among the speakers at this year’s conference, along with industry leaders and key personalities such as Dr. Mary Darden, HEI president; Hon. Chet Edwards, member of the U.S. Congress from 1991 to 2010 and Texas State Senate from 1983 to 1990; and Prof. Robert Darden, professor of journalism, public relations, and new media.

According to an HEI study, college and university presidents need new ideas and innovative concepts  to sustain their institutions.  

“International recruitment can be a new revenue streams for the United States colleges and universities ,” said Dr. Parnia. “It also allows for the enhancement of overall diversity on campus  and sustainability.”

To address this topic and other similar issues, the HEI conference annually focuses on a specific theme. These themes allow participants to explore new trends, findings, or solutions in the field of higher education.  

This year’s theme is Recreating the Future of Higher Education Via Proven Success. Participants will share best practices that could improve and strengthen their program offerings.

Expanding on his point on international marketing and recruitment, Dr. Parnia said: “It is not being done for various reasons. One is because of the lack of information. Two, it can be very expensive to venture into international space. Some institutions cannot afford to have 10 to 15 people traveling to different places to recruit students. This makes partnerships with the likes of MSM a highly feasible option.”

MSM’s proven track record in international student recruitment is one of its most profitable and successful outcomes. Its network of professional education agents works in high-growth markets. These include India, the Indian Subcontinent, Africa, China, the Philippines, Vietnam, Latin America, and Europe.

Dr. Parnia added: “We are excited to engage with more partners and professionals in international student recruitment. MSM is a relatively new entrant in the US market, so we want to go into the confidence-building process by establishing ties with various institutions.”

MSM has a track record of success in Canada, partnering with public colleges and universities in their bid to increase their international student base. Its roster of partners also includes some of the best-known institutions in the United States, the United Kingdom, Australia, and Europe. 

College and universities avail themselves of the company’s one-stop solutions that include global and in-country offices, agent management, lead generation, and more. These solutions support institutions of any type and size. MSM’s business model becomes an institution’s strategic internal business development and marketing partner.  

Dr. Parnia pointed out that MSM can help leaders of higher education institutions explore new and immediate opportunities as they design new programs to attract students as well as work on creative budget and financial initiatives, and financial models they can sustain.  

Prior to joining MSM, Dr. Parnia was the president of EC Higher Education, where he formed pathway partnerships with U.S. universities that are ranked in the top 200 by U.S. News and World Report. Previously, as president of Pacific Oaks College & Children’s School, he closed a deficit gap of $4 million within 24 months, increased revenue from $8 million to $22 million and grew the enrollment from 480 to 1,300 students all within three years. He has also served as provost of Nichols College, executive vice president of Cambridge College, and was a tenured faculty member.

Want to learn more about MSM’s suite of services for international education? Get in touch today

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