Trailblazers in international education
Galvanize your
student recruitment
efforts
Trailblazers in international education
The MSM Logo
MSM promises always to be in action. Never laid-back. Life at MSM is always colorful. Never boring.
The Color
Our chosen color is red. Red is the symbol of heightened emotions, strength, and power. It’s invigorating, captivating, and it’s never boring.
The Number
Within our logo is a stylized “2” that denotes our uncanny ability to immediately double progress and development, thus promising growth in squares.
The Shape
The Orientation
The wordmark MSM is part of the logo lockup. The logo is in a vertical orientation. This denotes MSM is upright. Never laid-back.
Global Reach, Local Support
We create real market demand and a lifetime of growth.
MSM works with higher education institutions (HEIs) of every size and location. With their sound infrastructure, in-demand program offerings, and our market entry and expansion services, every single MSM partner thrives in the global landscape.
Expertise in international education that converts
Connect with MSM experts to cause greater diversity on your campus
The MSM Journey
We are driven by these core values
Integrity
All our actions and relationships are based on honesty, authenticity, accountability, and trust.
Professionalism
Global & regional awareness
Achieving diversity within our staff and program participants helps increase mutual understanding of our world and its people.
Excellence
Passion, innovation and a commitment to serve drive us to deliver the highest quality work.
Collaboration
Working together creates better results by tapping into our collective wisdom.
Service
We care deeply about those we serve—our sponsors and colleagues—and respond to their needs with flexibility, reliability, and dedication.
These set our direction, drive our teams and align to the future we envision.
At MSM we obsess over the customer
As we study the market, we have a single goal in mind: to earn the customer’s trust, empower them in every way, and make their lives better. We foster a positive experience at every step of the customer journey. We collect user feedback, launch user testing, and go above and beyond in customer service.
We never say “That’s not a job for me to do”
We act in the interest of the entire company, not just individuals or specific segments. We are responsible for our actions, and the results and consequences those yield. We can be unyieldingly self-critical, and gauge ourselves and our performance against the best.
We imagine and dare venture into the unknown
We don’t rest on our laurels and stop learning. We know the work never gets done. We are always curious, often hungry, and explore what’s possible. We put a premium on continued learning and development, both for career progression and the company’s benefit. We are inventive, big thinkers, and develop the teams to be the same.
We reject what’s overly and unnecessarily complicated
We create solutions and processes that are simple, effective, and efficient. We reduce the barrier standing between customers and the solutions to their problems, increasing productivity, satisfaction, and therefore costs.
We recognize that in business as in leadership, speed matters
In business, speed is the name of the game. We cannot be overly cautious in our approach, or focus on our personal reputation or the fear of the decisions going wrong. We are flexible enough to take decisions without an inflexibly high regard for market research. We are aware that in today’s world, results and business opportunities are often sacrificed on the altar of extensive study.
We know that every single dollar counts
We are resourceful, flexible, and accomplish more using less resources. We avoid unnecessary spending because “it looks good,” without bringing long-term value. We reject the false dichotomy of growth and frugality, believing that growth and cost efficiency should reinforce each other, and the latter makes it easier to devote more resources and capabilities to growth.
We expect nothing but the best
We are driven by the highest standards in teams, service delivery, and processes. There’s no such thing as “unreasonably high” when it comes to these standards, whether in one-off or recurring programs, with the continuing goal of pushing limits and raising the bar every time.
We hire and develop the best We have an eye for outstanding talent and work relentlessly to nurture it. We coach and mentor, create mechanisms for people development, and bring out the best in our flock. We ensure that people align to the organizational mission and values, and are stewards of the big vision. We are on the grind and operate on every possible level. We know how to strike a strong balance between managing ourselves and our staff.
We do not flinch in the face of conflict We are unfazed by disagreement and differences in opinion, no matter how uncomfortable the situation may get. We stand by our beliefs and are persistent, and do not compromise just to get something over and done with. However, we also gracefully accept decisions contrary to ours and commit to make things work.
We believe in diversity
We treat everyone equally and do not discriminate against anyone based on race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. We encourage respect for others and a plurality in voices. We recognize that the company is diverse not just in cultures but in world views and perspectives.