Our Story

Making international education accessible to all

We are driven by the following core values:

integrity
Integrity
All our actions and relationships are based on honesty, authenticity, accountability, and trust.
professionalism
Professionalism
All our actions reflect on ourselves and our partners. We act and communicate with courtesy, respect and discretion.
global and regional
Global and regional awareness
Achieving diversity within our staff and program participants helps increase mutual understanding of our world and its people.
excellence
Excellence
Passion, innovation and a commitment to serve drive us to deliver the highest quality work.
collaboration
Collaboration
Working together creates better results by tapping into our collective wisdom.
service
Service
We care deeply about those we serve—our sponsors and colleagues—and respond to their needs with flexibility, reliability, and dedication.

Start of the MSM Journey

Within our logo is a stylized ‘2’ that denotes our uncanny ability to immediately double progress and development, thus promising growth in squares.
Enclosed in a box colored in red, the first in its spectrum, the MSM logo showcases its deep ties in thought leadership and immediate, actionable strategies.
MSM began as a spin-off of a conventional education agency. Sanjay saw a need in the market: with their limited resources, remote institutions in Canada found it so difficult to increase their international student enrollment.
One evening in Sanjay’s house in Ahmedabad, India, he proposed to a visiting college official, Shelley Nickel of Northern Lights College in British Columbia, the business model he had in mind. “Appoint us as your country office and we will manage all the on-ground promotions. A dedicated team is ready.”
Shelley had faith in the idea and upon her return to Canada pitched it to her executives. Then the MSM journey started.

M Square Media Timeline

2013
MSM signed up its first client, Northern Lights College in BC, Canada, starting its student recruitment services while being operated as the proprietorship of Founder Sanjay Laul
2014
We signed up Selkirk College, a community college in BC
2016
January 4, 2016 - MSM was officially incorporated pursuant to the laws of the Province of British Columbia as M Square Business Solutions Inc.
2017
MSM facilitated a public-private partnership (PPP) and tri-party agreement with St. Lawrence College and Canadian College
2019
We became the largest player in the Canadian international education space, managing global and country offices of 20 public and not-for-profit institutions
2019
MSM launched its International Advisory Board to serve as a body of mentors and guides for our global endeavors, growth roadmap, and compliance
2019
We expanded in the United States market by signing up the Community Colleges of Spokane
2019
MSM launched its USA Advisory Board
2019
We launched MSM Higher Ed, our campus management division that demonstrates our strength in PPPs and articulation agreements to help students pursue their desired careers or progress onto the world’s leading universities
2020
We opened our UK division with the appointment of our two Vice Presidents for the UK, Andrew Disbury and Jo Nesbitt
2020
MSM named a finalist in the PIEoneer of the Year award at The PIEoneer Awards 2020
2020
MSM ends the year with 42 partner institutions and around 4,500 recruitment agent partners
2021
MSM HigherEd Pathways Program launched
2021
MSM Appoints Matthew Larventz As VP for Government Relations
2021
MSM signs up new partners in Ireland (CCT Dublin Ireland) and New Zealand (Lincoln University)
2021
MSM appoints May Arthur as VP of MSM GMO-US
2021
MSM appoints Suneetha Qureshi as President of MSM GMO
2021
MSM is included in 4 different top companies lists in Canada by Best Startup Canada:

- 101 Top Business Development Startups and Companies
- 101 Top Recruiting Startups and Companies
- 35 Top Higher Education Startups and Companies
- 12 Top Direct Marketing Startups and Companies

Read Our Impact Stories

Demonstrating MSM as a service provider of choice and constant partner in growth.