The importance of social media cannot be overstated. Many businesses today measure success by the number of followers they have on social media, and that makes sense. Statistics show that 55% of consumers learn about new brands on social media and 68% agree that they prefer to interact with companies on different social networks.
M Square Media (MSM) is a professional organization that provides marketing, administrative, agents’ management, and student recruitment support to educational institutions in the US, UK, Australia, Canada, and Ireland, among other countries. While we are well known and enjoy an excellent reputation within the higher education sector, we hardly expect to make much noise on social media. And we are thankful that we did.
A year ago, we had a respectable 6,000 followers on LinkedIn, and we were happy to have reached so many. However, we did aspire to do better.
We started sharing articles, international education updates, company and industry news, and online event posts that we thought would provide value to those in the higher education and education management spaces. Before we had realized it, we already reached a milestone: 20,000 followers as of October 26, 2021! That is an increase of 14,000 followers in less than 12 months.
What is even more exciting is our follow rate is increasing. As of this writing, barely 48 hours after we reached the 20,000-mark, 534 more people started following the MSM LinkedIn account. That’s halfway through to 21,000!
We have hit many impressive milestones in international education over the years, but we must admit, hitting that 20,000-follower milestone gave us a great feeling. Considering where we began just a year ago, it is a testament to all the hard work that went into building brand awareness.
MSM celebrates its wins, not to brag, but to involve you in such moments. After all, we couldn’t have done it without all of you. To all our followers, we send heartfelt thanks!
As Nelson Mandela said, “Remember to celebrate milestones as you prepare for the road ahead.”
Here’s to the next 20,000 followers!