Castleton University to Boost International Enrollment with MSM Partnership

MSM Partnership with Castleton University

Castleton University has struck a partnership with international education provider M Square Media (MSM) as it steps up its efforts to increase its international student enrollment.

Founded in 1787, Castleton University is Vermont’s first institution of higher education and the 18th oldest institution of higher education in the United States. Touted as having the longest history of service to Vermont and Vermonters of any college in the state, Castleton University currently has around 2,400 full-time and part-time students, currently representing 19 countries.

Opening Up Vermont to the World

With the new partnership, MSM will serve as Castleton University’s Global Marketing Office, which will help the institution shore up its efforts to reach out and recruit students from all around the world.

MSM is an established leader in the industry, building industry-acclaimed global and in-country offices for higher education institutions (HEIs) in the USA, Canada, United Kingdom, Europe, and other key markets. It is also affiliated with over 4,500 education agents around the globe. 

“We decided to partner with MSM because of the level of professionalism and success they have with international recruiting,” noted Maurice Ouimet, Dean of Enrollment at Castleton University. “We hope to increase the number of international students on our campus over the next few years and with MSM’s model, we are confident we can increase our international student population.” 

Castleton University offers 75 programs of study and eight graduate programs. Its most popular programs include Athletic Training, Business, Criminal Justice, Nursing, Psychology, and Sport Management. 

The university was recently selected as a College of Distinction for 2020-21 for its commitment to quality education and its undergraduate students. The university also received additional marks of distinction in four areas: business, education, nursing, and career development.

Learning and Inclusiveness

Castleton University offers international students an environment conducive to learning, participation, and inclusiveness. “Students are given the chance to grow and become who they want to be; it’s a transformative experience,” Ouimet said. “Our faculty members provide a relationship-based learning environment where they care about the students and are committed to their learning.”

Castleton’s culture will make students quickly feel like they are home, Ouimet added. With a sprawling 165-acre campus, the university can accommodate around 1,000 students to live in its 11 residence halls.

In light of the COVID-19 pandemic, however, the university transitioned to online learning in March 2020. Its faculty and Academic Support Center also started to move their services to virtual formats available to keep connected with students. Castleton hopes to transition to partial face-to-face delivery in the spring semester of 2021 and resume normal operations beginning in the fall of next year. 

MSM’s global and in-country office model currently serves around 40 partner institutions and includes managing agent networks to free up its partners’ time and resources for strategic and value-adding initiatives. 

“This partnership is a step for Castleton University to further open its doors to more students from all around the world. We are confident that with our expertise in recruiting students from different student markets, we can help our new partner in its initiative to diversify its campus further even in the current environment,” said MSM CEO and Founder Sanjay Laul

MSM was a finalist in the PIEoneer of the Year category of the prestigious PIEoneer Awards 2020. The annual award is organized by The PIE, an independent media, recruitment, and events website in international education that connects its global community of professionals.

M Square Media (MSM) is a leading service provider in international education and other sectors. We offer a wide range of global business solutions to clients including, international business development, market research and deep opportunity analysis, sourcing sales channel partnerships, market entry strategy, market expansion, lead generation, brand development, finance and accounting management, payroll and expense management, tax compliance and corporate administrative services, staff recruitment, local representation, HR support, and ready-to-go office space. Read more about MSM at 

Castleton University is a public university with a sprawling 165-acre campus in Castleton, Vermont. Founded in 1787, it is Vermont’s first institution of higher education and the 18th oldest institution of higher education in the United States. It is home to 2,400 full-time and part-time students from 19 countries, and offers more than 30 undergraduate programs as well as master’s degrees in education and accounting. It is accredited by the New England Commission of Higher Education.

Contact Information

MSM Communications Group 

Phone: +1 250 262 6686 

Email: [email protected] 

Join the discussionLeave a Reply

Your email address will not be published. Required fields are marked *



MSM Reporter is collated by a globally spread team of MSM and is published every Thursday.


We will be happy to send the MSM reporter to your inbox every Thursday. Please enter below details to confirm your subscription.

Get in Touch

Get In Touch

Get In Touch

This website uses cookies to assist to personalize content, analyze our traffic, and to assist with our promotional and marketing campaigns. We also share information about your use of our site with our social media, advertising, and analytics team who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. For more information about your cookies and how to change your settings, refer to our Privacy Policy.​



We will be happy to send the MSM reporter to your inbox every Thursday. Please enter below details to confirm your subscription.

Yes, I would like to receive the Top 12 trending news from the international education industry.