Tech-driven global education company M Square Media (MSM) announces the appointment of Karen Ludwig, a higher education leader with Canadian political experience, as the company’s new Vice President of Strategic Alliances to forge new partnerships and empower diverse talent amid the company’s extensive growth in Canada and worldwide.
Previously a Member of Parliament, Ludwig represented the federal electoral district of New Brunswick Southwest in the House of Commons from 2015 to 2019 – the only woman elected to represent this federal riding to date. During her tenure, she observed numerous complex challenges affecting global education, such as international student mobility.
“Visa restrictions, travel bans, and limited financial resources can prevent students from accessing quality education abroad, limiting their opportunities for personal and professional growth. We need to work together to address these challenges and create a more inclusive environment that welcomes students from diverse backgrounds,” she said.
Prior to entering politics, Ludwig was the Associate Dean of Faculty Development at Yorkville University and taught at the University of New Brunswick in the Master of Education and MBA programs. After serving in government, she returned to Yorkville as Vice-President for Growth Initiatives.
Of her recent appointment, Ludwig said: “As a higher education leader with political experience, I was looking for a new challenge that would allow me to leverage my expertise and make a meaningful impact. Joining MSM was the perfect fit; I’m excited to be a part of this team and to help shape the future of education.”
Sanjay Laul, Founder and CEO of MSM, said: “Karen has the clear advocacy of creating fair and inclusive learning for students everywhere, which aligns with MSM’s vision of making global education accessible to all. Together we can make maximum positive impact for our learners and the educational institutions, recruitment parties, and service providers that design the 360-degree international student journey.”
At MSM, Ludwig will work to attract top talent from around the world, connect with key stakeholders in education, industry, and government, and find innovative solutions to Canada’s skills gaps. “Our goal is not just to educate students, but to inspire and prepare them for success in the global workforce,” she added.
MSM offers sustainable recruitment and internationalization solutions through global and in-country offices, the AI-powered edtech platform MSM Unify, pathways, public-private partnerships (PPPs), and more. It serves 1,200+ partner institutions around the world and has helped more than 135,000 students since its inception in 2012.
About M Square Media
M Square Media (MSM) is a Canada-based education company and a leader in innovation and globalization initiatives in the international education sector. MSM serves 1200+ partner institutions worldwide and has helped more than 135,000 students since its inception in 2012. Its services include student recruitment, global and in-country offices, pathways & public-private partnerships (PPP). MSM also runs an edtech platform and various education technology solutions.
Headquartered in British Columbia, MSM has a personnel presence in over 20 countries. It offers leading-edge international recruitment, marketing, and business development solutions to partners in 36 countries, including Canada, the United States, the United Kingdom, Europe, Australia, and New Zealand.
With its diverse business approach, MSM effectively reaches its goals in terms of student recruitment numbers as it aims to contribute to sustainable institutional growth. Through this, MSM serves the stakeholders of the international education industry: higher education institutions (HEIs), agents, international students, and learners. Overall, the company’s diversity allows it to be a leader in people and community empowerment through education, technology, and partnerships with industry and the academe.