(November 2021) International education provider M Square Media (MSM) has appointed George F. Kacenga, PhD, a seasoned professional in international higher education for more than 20 years, as Assistant Vice-President for University Partnerships in the United States.
Kacenga has served as a Senior International Officer (SIO) working with intensive English programs, international recruitment, immigration, education abroad, and global partnerships throughout a career in public, private, and highly ranked academic institutions. He is closely engaged in the international education industry in professional roles and participation in associations such as the American International Recruitment Council (AIRC) as past president, NAFSA: Association of International Educators, The Association for International Credential Evaluation Professionals (TAICEP), and National Association for College Admission Counseling (NACAC).
A Fulbright Administrator Award recipient, international speaker, and award-winning scholar, Kacenga holds a Masters in Curriculum and Instruction as well as a PhD from the University of Pittsburgh in Social and Comparative Analysis in Education.
Of his appointment at MSM, Kacenga said: “Serving as AVP with MSM allows me to apply my passion, energy, and skills in service to international students, agencies, colleges, and universities. MSM represents the next generation of international student engagement and recruitment, and I am thrilled to be a part of the momentum and opportunity MSM brings to bear in the US market.”
He adds that while international student enrollment rebound “is not inevitable” for all US institutions, the “student-centered and geographically diverse approach to international recruitment employed by MSM may be the solution sought after by many of them.”
Sanjay Laul, CEO and Founder at MSM, said: “George’s involvement and leadership at strategic and operational levels will help expand our footprint in the United States, a leading study destination and deeply mature market for innovative student recruitment models. We look forward to tapping into the market for our ever-growing global presence, whether in serving as the in-country office of universities, creating study pathways, or increasing our industry involvement.”
MSM Global Marketing Office (GMO), which serves as the local representative office of higher education institutions in their target student markets, currently works with over 20 US institutions of varying sizes, types, and program offerings.
About M Square Media (MSM)
MSM is a leading international education company that establishes global or in-country offices and offers education management, an AI-powered student recruitment marketplace, high-performance student recruitment services, online courses and programs, and a wide range of edtech solutions. Through these diverse lines of business, we deliver targeted numbers in student recruitment to foster sustained institutional growth and cater to every stakeholder in the industry: schools, agents, and keen learners from around the world. Headquartered in British Columbia and operating in 17 countries, we strive for people and community empowerment through education, technology, and partnerships with industry and the academe. Read more about MSM at https://livemsquare.wpengine.com/.
MSM Communications Group
Phone: +1 250 262 6686