BRITISH COLUMBIA, CANADA and PRINCETON, NJ, USA (March 3, 2023) — The leading AI-powered online student platform MSM Unify and ETS, the world’s largest educational assessment organization, announced today the signing of a collaborative agreement that aims to help increase educational access for more students across the globe. The agreement allows test takers in 11 countries increased access to the TOEFL iBT® exam.
MSM Unify and ETS’s strategic partnership will allow more students the ability to achieve their study abroad goals and advance their English-language proficiency skills via greater access to the TOEFL iBT exam as part of the higher education admissions process. This collaboration also allows students access to exclusive discounts on TOEFL iBT test prep courses, study materials, and additional support services.
“We are pleased to be able to formalize this collaboration with the MSM Unify team to expand access to ETS’s TOEFL iBT exam for students on their study abroad journeys,” said Chris Draper, Vice President and COO, Assessment Services at ETS. “As we continue to strategically and thoughtfully expand our new Assessment Services division at ETS, it is partnerships like these that allow us to both deliver on our mission as well as meet more students where they are with our assessments and educational solutions.”
MSM Unify will bring ETS’s products and services to its student community to give them more access to tools to help them improve their English language skills. As an online student marketplace, MSM Unify has been helping students submit their qualifications and certifications to be successful in their studies. In addition, MSM Unify’s services can assist students in searching for and applying to preferred programs, identifying career choices, and transitioning to life abroad.
“This partnership with ETS to bring a gold-standard English language testing solution to the wider market is yet another show of our commitment at MSM Unify to serve the 360-degree international student journey,” said Avinav Sharma, Head of Strategy at MSM Unify. “As an online student marketplace, collaborating with market leaders like ETS seals our mission to help students present the right qualifications and certifications to apply, qualify, and succeed in their chosen academic environment.”
ETS’s mission to expand quality and equity in education worldwide is directly aligned to the work MSM Unify has been undertaking for many years in supporting students across the globe. Access to discounts on the TOEFL iBT exam will be available to students in the following 11 countries: India, Nepal, Bangladesh, Sri Lanka, Pakistan, Vietnam, Philippines, Nigeria, Kenya, Ghana, and Brazil.
About MSM Unify
MSM Unify is an international education marketplace bridging the gap between leading institutions, top-performing agents, and their students worldwide. This AI-powered platform is backed by M Square Media (MSM), a leading international education provider engaged in diverse lines of business, including building global and in-country offices, education management, and edtech solutions.
From 50,000+ program offerings to free study guides and smart agent matching, we help students gain full control over their application and increase their chances of success in studying overseas. Once they apply to their dream school abroad and get accepted into their program of choice, students can also manage this life-changing journey through free tools and resources, articles and quizzes on popular topics, and a discussion forum for like minds on the platform. Read more about MSM Unify at www.msmunify.com.
About M Square Media (MSM)
MSM is a leading international education company that establishes global or in-country offices and offers education management, an AI-powered student recruitment marketplace, high-performance student recruitment services, online courses and programs, and a wide range of edtech solutions. Through these diverse lines of business, we deliver targeted numbers in student recruitment to foster sustained institutional growth and cater to every stakeholder in the industry: schools, agents, and keen learners from around the world. Headquartered in British Columbia and operating in 17 countries, we strive for people and community empowerment through education, technology, and partnerships with industry and the academe. Read more about MSM at https://msquaremedia.com/
About M Square Media (MSM)
We believe in the life-changing power of learning. For the last 75 years, we’ve been driven by a vision of what’s possible when all people can improve their lives through education. It’s why our uncompromising commitment to equity and fairness is behind everything we do. ETS serves learners, educators and government agencies by providing measurement solutions, and conducting research, analysis and policy studies. ETS develops, administers and scores tens of millions of tests annually — including the TOEFL® and TOEIC® tests, the GRE® tests and The Praxis Series® assessments — in more than 200 countries, at over 9,000 locations worldwide. www.ets.org