MSM partner ETS announces approval of TOEFL iBT® test for Canada’s student direct stream programme, empowering Indian students for global higher education

TOEFL iBT® Approved for Canada’s Student Direct Stream

New Delhi, June 5, 2023: Leading global educational assessment organisation ETS recently announced that their popular evaluation TOEFL iBT® test has been approved by the Immigration, Refugees and Citizenship Canada (IRCC) for use in Canada’s Student Direct Stream (SDS) programme. This significant development enables international students from India and 13 other countries to pursue their educational aspirations at renowned higher education institutions in Canada.

New MSM Unify International Experience Centre Opens in Gandhinagar

New MSM Unify International Experience Centre Opens in Gandhinagar

In a milestone development, MSM Unify, a division of M Square Media (MSM), has unveiled its new International Experience Centre at Samarpan Education and Research Campus in Gandhinagar. This significant step forward reflects MSM Unify’s ongoing commitment to bolstering international student enrollment and broadening agent networks.

MSM Goes to Washington, DC for NAFSA 2023

MSM Goes to Washington, DC for NAFSA 2023

M Square Media (MSM) just returned from successful participation in the 75th NAFSA Annual Conference & Expo from May 30 to June 2, 2023. The MSM team, composed of Suneetha Qureshi, President; May Arthur, Principal Consultant, USA; and Sam Fleischmann, Director, University Partnerships, represented MSM in this influential gathering of international education leaders and turned Booth #P1014 at the Walter E. Washington Convention Center into a vibrant space for insightful dialogues and forward-thinking ideas.

M Square Media (MSM) Appoints Raghwa Gopal as New CEO

Raghwa Gopal

April 2023, BRITISH COLUMBIA – Canada-based global education company M Square Media (MSM) has named Raghwa Gopal as its new Chief Executive Officer (CEO) effective April 2023.

Gopal takes the reins from Sanjay Laul, who founded MSM in 2012 as a first-generation entrepreneur who created a unique, risk-free, transparent model to bridge higher education institutions closer to their target students in India, Africa, and elsewhere in the world. Laul will remain an advisor to MSM.


MSM Unify and ETS Partner

BRITISH COLUMBIA, CANADA and PRINCETON, NJ, USA (March 3, 2023) — The leading AI-powered online student platform MSM Unify and ETS, the world’s largest educational assessment organization, announced today the signing of a collaborative agreement that aims to help increase educational access for more students across the globe. The agreement allows test takers in 11 countries increased access to the TOEFL iBT® exam.

M Square Media Appoints Karen Ludwig as VP of Strategic Alliances

Karen Ludwig

Tech-driven global education company M Square Media (MSM) announces the appointment of Karen Ludwig, a higher education leader with Canadian political experience, as the company’s new Vice President of Strategic Alliances to forge new partnerships and empower diverse talent amid the company’s extensive growth in Canada and worldwide.

MSM names Lauren Legroun CMgr FCMI as Vice President for Global Sales

MSM Welcomes Lauren Legroun VP Global Sales

M Square Media (MSM) has appointed Lauren Legroun as Vice President for Global Sales to spearhead MSM’s global expansion strategy across business verticals. With more than 15 years in the education industry, Legroun has held senior leadership positions across higher education, enterprise, and education technology companies. With a proven record of driving growth and scaling businesses to deliver success across B2B, B2C, and B2G channels, Legroun will lead the development and implementation of MSM’s overall sales strategy and execution plan across the globe, leading the sales front and diligently monitoring current trends to maintain the company’s competitiveness in the international education market.